PromoXprt

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Thought for today: Share Your Knowledge. It is a way of Achieving Immortality

Helping You Get it Right!

About This Site

Welcome to the PromoXprt web site. I have created this site to be a resource to individuals and companies looking to learn more about how to do promotion the right way. The site consists of stories and articles I have created and others have contributed. There are also links to other resources you may find helpful. Check back often for new content. Of course if you need help in planning or executing your promotions, I'm here to help, I'm offering 30 minutes of free consultation. You can contact me at Ralph@PromoXprt.com, or call 704-596-4744

Ralph Jannelli Promotional Marketing Specialist

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It's the latest. It's the greatest.
But is it a waste of money?

Are you reaching your targeted prospects?

Promotional items are a proven and valuable way to increase trade show effectiveness.
However, the hottest new promotional product on the market can be a complete waste of money, and even worse, your time at a trade show if you don't have good metrics for evaluating ROI.
(read more)

Working with a Promotional Marketing Specialist

When you find a knowledgeable, reliable promotional marketing advisor, it makes a lot of sense to stick with them. It takes time for people to get to know your company requirements, understand your corporate culture (read more)

Hospitality Promotion ExampleA Marriott Courtyard was scheduled for extensive renovation. As part of the update, they were introducing new services to appeal to business travelers. Their target recipient was those who booked hotel stays for a corporation -- an audience of 92 percent women. The Courtyard's objectives were to maintain client loyalty during the chaos and to introduce the forthcoming services. (Click here to read more)

Trade Show Lead Generation Promotion Have you ever done a trade show and walked away with a pile of business cards or a list of contacts from your very expensive to rent scanner? What did you do with that information? Why did you spend all that time and money to exhibit at the show? (Click here to read more)

5 Things you can do to build your brand without spending a dime Today, a good brand name needs to be easy to remember and recognize, attract attention, and stand out amongst other brands. It is vital that your brand should be tied to your unique goals. The key to successful personal branding is focus. Consumers who have had a positive prior experience with a product are more likely to limit their search to items related to the positive experience. Define your perfect customer very specifically while considering the following: (Click here to read more)

More Ways to Build Trade Show Traffic and Generate Leads Do you collect business cards in a bowl for a "Grand Prize" gift, then have to track down the winner? Here is a better solution that takes all the work out of drawings and business card transcription. (Click here to read more)

10 Trade Show Mistakes to Avoid Tradeshows present an excellent opportunity for businesses to increase their customer base and sales. However, there are right ways and wrong ways to go about exhibiting at a tradeshow. While some of these 10 tradeshow mistakes may seem a little funny and obvious, businesses make them at every tradeshow. Unfortunately, this often leads to disaster for a business. (Click here to read more)

Coming Soon - Tools for planing events

What do you use to help you plan all the details for putting on a successful event? Scraps of paper and sticky notes? There are tools available that can help you plan. I will have a paper posted here soon to tell you how. Or call me now.

 

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